Product Director, Access Marketing

Company: Disability Solutions
Location: Horsham
Posted on: April 20, 2024

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for a Product Director, Access Marketing, Immunology, located in Horsham, PA At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/. The Product Director for Immunology Access Marketing is accountable for the development and execution of payer and access marketing strategies for the Immunology portfolio across the Gastroenterology franchises, including upcoming launches. The candidate will develop marketing strategies, direct marketing activities, design & gain approval of promotional materials, and plan & execute promotional programs to support interactions with payers, providers, and population health decision makers. The goal being to establish, sustain and optimize our access positions. This individual will work closely with multiple functions including Franchise Brand Marketing, Strategic Customer Group (SCG), Field Sales, Medical Affairs, Real World Value and Evidence, and external partners in order to effectively develop and deliver on key access strategies and goals. Key Responsibilities:

• Shape the go to market strategy for the upcoming launches and ensure our strategies are informed by deep insights
• Lead Market Access Agency to design and deliver payer value proposition, go-to-market resources, and messaging strategy
• Develop local level payer and access marketing strategies that shape perceptions and beliefs in the market
• Partnering with internal stakeholders to train various customer facing teams on key assets
• Build strong alliances with all marketing colleagues and cross-functional partners such as Sales, Brand Teams, Strategic Customer Group, Sales Learning & Development, Professional Education, Legal, Regulatory, Commercial Excellence, Agencies and other key business partners

Keywords: Disability Solutions, Hamilton , Product Director, Access Marketing, Executive , Horsham, New Jersey