Associate Manager Omnichannel
Company: Bimbo Bakeries USA
Location: Horsham
Posted on: April 19, 2024
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Job Description:
Associate Manager Omnichannelreq38723Employment Type:
RegularLocation: HORSHAM,PAHave you ever enjoyed Arnold, Brownberry
or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps
snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If
the answer is yes, then you know Bimbo Bakeries USA!More than
20,000 associates in bakeries, sales centers, offices and on sales
routes work to ensure our consumers have the freshest products at
every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity,
promotes development and allows our associates to be their
authentic selves.#LI-SO1Come join the largest baking company in the
world and our family of 20,000 associates nationwide!Top Reasons to
Work at Bimbo Bakeries USA:Salary Range: $76,100 - $98,900Annual
Bonus EligibilityComprehensive Benefits PackagePaid Time Off401k &
Company Match Position Summary: Omnichannel marketing is a vital
component of our integrated marketing approach, driving category,
brand and share growth with our top customers. Omnichannel
marketing amplifies our brand's strategies and marries them with
each customer's strategic priorities to ultimately develop
insight-driven programming to drive household penetration on our
strategic brands.As Associate Manager-Omnichannel for the Bakehouse
Division, you will be responsible for developing insights for
brands and retailers, working with the agency to develop
insight-based programs and sell-in the programs with the Customer
Account Leaders, and partnering with customer account leaders to
execute strategic programs. The associate will be responsible for
creating best-in-class, shopper-centric activations grounded in
consumer, shopper, and retail insights. This position will
collaborate cross-functionally with Category Management, Customer
teams, sales, Brand Marketing, Finance, World Class Branding
Center, and the shopper marketing agency. The position reports to
the Manager of Omnichannel Marketing for Bakehouse.
About BakehouseAt Bakehouse, we bake, move, market, and sell
products for retail and away from home. Our dynamic portfolio of
innovative baked goods and beloved brands reaches the hands of
consumers everywhere - from the in-store bakery, to the dairy case
and organic aisle, to away-from-home.This role supports Omnichannel
marketing for the Bakehouse division - a growing and dynamic
portfolio of beloved brands. Our reach extends from the in-store
bakery with brands including St. Pierre Brioche, The Cheesecake
Factory At Home, Goldminer Sourdough, and Wholesome Harvest, to the
Dairy Case - with beloved Bay's English Muffins and Lender's
Bagels, and into the organic aisle with Emmy's Organics.
Key Job Responsibilities:
Analyze various shopper and consumer research, data, and insight
tools to develop high value omnichannel marketing solutions and
programs for our customers that support each customer and brand's
marketing strategy.
Execute account-specific omnichannel search and display programs
from inception to implementation under the direction of the
Omnichannel Manager through collaboration with customers, sales,
brand marketing, agency, and other cross functional leaders to
ensure the strategy is executed at the customer level.
Understand retail strategies and trends to identify key
opportunities for customers.
Partner with brand and customer teams to develop comprehensive
omnichannel plans that achieve household penetration, velocity, and
merchandising goals to ultimately drive brand equity and category
growth.
Develop strong, collaborative partnerships with assigned customer
marketing contacts, leading co-creation sessions to recommend
future strategy through omnichannel insights.
In partnership with the sales team, lead development,
implementation, and execution of the omnichannel strategy through
planning and budgeting with key stakeholders.
Monitor and analyze program performance metrics and effectively
communicate key findings of programs to sales and other
cross-functional teams, proactively addressing gaps and turning
analysis into action to help grow the business.
Actively operate budget at customer and brand level for each
assigned customer and ensure proper invoicing and reconciliation
throughout the life of the program spend.
Manage the development of promotional materials with internal teams
and ensure proper execution at customer such as creative
implementation for customer-specific programs/events.
Manage asset collection and upload into Salsify and retail media
platforms.
Proactively act as a champion of the Omnichannel Team and build
organizational energy, understanding and enthusiasm behind the
power and capabilities of Omnichannel Marketing. Key Behavioral
Competencies:
Entrepreneurial mindset: The candidate will be extremely flexible
in a fast-paced, ever-changing environment, has the confidence to
build strong relationships with top retailers, and collaborates
effectively in a cross-functional team setting.
Collaborative: The candidate will collaborate to find solutions to
challenges while finding new growth opportunities with multiple
stakeholders internally, cross-functionally, and externally.
Agile: This candidate will be agile in a rapidly evolving and
complex space, always looking to find a solution to drive value for
the shopper, customer and BBU.
Data Driven: The candidate will have strong analytical skills and
the ability to manipulate data and develop findings from multiple
sources.
Strong Communicator: The candidate will have strong communication
skills to share, update and present information in a clear and
concise manner.
Organized: Possesses strong Project Management skills and can
juggle multiple projects. Education and Work History:Bachelor's
Degree in Marketing or a related field. A combination of education,
training and experience that results in demonstrated competency to
perform the work may be substituted.2+ years of prior Brand,
Shopper and/or e-Commerce Marketing experienceRetail Media Network
& Paid Search experience a strong plusAn undergraduate degree in
Marketing, Business or Economics, MBA a strong plus.Experience with
Amazon.com, Amazon Fresh, Salsify and/or retail media strongly
preferred.Experience with IRI/Nielsen preferred.The physical and
mental demands described in each job posting are representative of
those that must be met by an associate to successfully perform the
essential functions of each job. Reasonable accommodations may be
requested to enable qualified individuals with disabilities to
perform the essential functions of each job.Bimbo Bakeries USA is
an equal opportunity employer with a policy that provides equal
employment opportunity for applicants and employees regardless of
race, color, religion, sex (including pregnancy, sexual
orientation, or gender identity), national origin, age, disability,
genetic information, marital status, veteran status, any other
classification protected by law.
Keywords: Bimbo Bakeries USA, Hamilton , Associate Manager Omnichannel, Executive , Horsham, New Jersey
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