Marketing Manager

Company: Thomas Foods International USA
Location: Swedesboro
Posted on: April 19, 2024

Job Description:

GENERAL PURPOSE OF THE ROLE:The Marketing Manager is primarily responsible for creating brand awareness and driving demand for both the TFI, USA and Thomas Farms brands via meaningful B2B and B2C activities, inclusive of D2C. This individual will monitor and engage with our various networks and platforms to implement initiatives and strategies that contribute to driving sales and building brand awareness. The Marketing Manager will also have a dotted line responsibility for Consumer Affairs.--DUTIES AND RESPONSIBILITIES:Brand ManagementDevelop strategic plan to increase awareness of TFI and Thomas Farms to consumers in both USA and Canada markets. Leverage industry insights using data sources, inclusive of Circana, Spins, MLA (Meat Livestock Australia), Technomic, and relevant resources.Coordinate annual marketing calendar for B2B and B2C with Director of Marketing, planning out quarterly content for all channels; recipe development, promotions, MLA funding. Coordinate execution with internal and external partners.Ensure consistent brand voice across all efforts and channels.Manage agency partners, on-time and within budget.--Advise Marketing Director of ways to improve brand awareness & loyalty. Support needs of Marketing Director to promote sales and brand growth of TFI USA. Ensure consistent brand voice across all channels.--Digital Assets, Social Media, EcomCreate brand awareness and demand for the TFI USA portfolio by implementing relevant online marketing content and campaigns, executes social media & events calendar across portfolio of TFI USA brands; tracking and reporting on digital campaign performance data.Ensures consistent brand voice across all efforts and channels.Manage the digital marketing budget to plan and any re-plan efforts; seeks the appropriate funding from Meat & Livestock Australia (MLA) for all digital platforms.Update the portfolio of TFI USA websites, working with the appropriate agency partners; to ensure they are current, dynamic, and relevant.-- Lead SEO efforts with agency partners.--Manage the ThomasFarms.com and Walmart.com digital assets and supports ecom sites in partnership with cross-functional leads and agency to drive customer acquisition and repeat purchases.-- Manage relationship with fulfillment partner.--Manage TFI USA library of marketing assets, inclusive of photography & videos, promotional materials, recipes, labels and associated marketing collateral. Lead contact with Salsify.Serve as the company "photographer" for products, people and special events----Consumer AffairsOversee social listening and consumer relations via wecare
and ecom platforms.Manage the Consumer Affairs Specialist, providing guidance and mentoring.--AdditionalPartner with Director of Marketing to develop summer internship program and serve as Marketing Intern's manager.Grow in role and develop a broader understanding of the business to effectively support the organization; new business development, new product development/commercialization, product management, key p&l drivers, purchasing.Any additional tasks as requested by management, within scope and ability.--JOB REQUIREMENTS:Bachelor's degree in Marketing, Business, Communications or similar, food industry preferred5+ years of experience in a marketing, digital marketing or communications role; experience with Social Media platformsStrong communication skills both verbal and written and ability to interface with different levels of staff throughout the organizationStrong Microsoft Office skills specifically Word, Excel, Outlook, & PowerPointStrong ability to manage several projects simultaneouslyStrong knowledge and experience with Adobe Creative Suite programs, WordPress, Shopify, etc. and ability to learn new programsFast learner who sets ambitious goals with clear targets and milestonesGeneral understanding of B2B and B2C marketing techniquesUnderstand and abide by all safety regulations as well as policies and procedures set forth by Thomas Foods International USAAbility to work on location in Swedesboro or Cherry Hill, 4 days per week; work related travel approximately 10% of the time

Keywords: Thomas Foods International USA, Hamilton , Marketing Manager, Executive , Swedesboro, New Jersey