Head of Growth Marketing & E-commerce

Company: Aescape
Location: New York
Posted on: May 3, 2025

Job Description:

Aescape is looking for a Head of Growth Marketing and E-commerce who can drive the direction and execution of Aescape's growth initiatives, with a focus on acquiring and retaining customers, and spearhead data-driven marketing initiatives to generate rapid demand growth as we scale our high-growth B2B2C wellness brand and revolutionize the massage industry.You'll be collaborating cross-functionally with Product, Engineering, and Sales as we expand our market presence and establish Aescape as the leader in innovative wellness solutions.This is an amazing opportunity for you to own and scale customer acquisition and our e-commerce business while honing your strategic leadership and digital marketing capabilities as we revolutionize the massage industry. If this sounds like you, we'd love to hear from you!This role is onsite based in NYCAescape is the NY-based lifestyle robotics company redefining self-care.Backed by $128MM in funding from investors like Valor Equity Partners (an early investor in Tesla and SpaceX), we launched the world's first-to-market AI-powered robotic massage experience with Equinox in August 2024 and quickly went viral: , , , , , and are only some of the leading news outlets that have covered our technology, with celebs like Kristen Bell and Will Smith .Since then, we've announced partnerships with global industry leaders across hospitality, pro sports, corporate wellness, and luxury real estate - with more on the horizon as we supercharge growth.What You'll DoAs the Head of Growth Marketing and E-commerce at Aescape you will:

• Develop and execute growth strategies across all channels, driving customer acquisition, retention, and revenue optimization.
• Own pricing, promotion, and marketing spend strategies, leveraging data analytics to identify trends and maximize ROI.
• Define and track KPIs, providing regular performance insights to leadership.
• Implement a multi touch attribution model followed by a media mix model for accurate marketing measurement.
• Lead web presence strategy, in partnership with content and product marketing, including SEO and site optimization.
• Collaborate with sales, product, and engineering teams to ensure cohesive customer experiences.
• Build, mentor, and manage a high-performing growth team.
• Optimize marketing operations, systems, and workflows.
• Manage budgets and forecasts for demand generation.
• Foster a culture of experimentation, continuously testing new campaigns, channels and creative approaches.
• Communicate strategic insights and recommendations to executives.What You'll Bring
  • 7+ years of performance marketing experience, specializing in B2C demand generation for tech-driven wellness brands.
  • Experience owning paid user acquisition across digital, social, local, and marketplace channels, continuously testing new opportunities.
  • A strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence.
  • Analytical expertise in campaign performance, trend identification, and optimization.
  • Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
  • Enthusiasm for innovation, industry trends, and leveraging new tools for growth.
  • Solution-oriented mindset with a commitment to purpose-driven wellness.
  • Experience in P&L management.
  • Excellent communication and presentation skills, with the ability to translate data insights into compelling narratives.Must Have
    • Proven track record of driving customer awareness and acquisition in e-commerce.
    • Expertise in data analytics, marketing operations, and leadership.
    • Strong understanding of performance marketing, web optimization, pricing, and promotion strategies.What's In It For You
      • Join a trailblazing tech company anticipated to transform the massage industry.
      • The chance to make a difference with a product that empowers healthier and happier living.
      • Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!
      • We'll grow together - your personal and professional growth are equally important.
      • An environment that empowers individuals, emboldens teams, and rewards achievement.
      • Early stage equity in a company led by serial entrepreneurs with multiple exits.
      • Medical, vision, and dental insurance covered by us.
      • 401k with 4% company match.
      • Unlimited vacation, generous parental leave.
      • Working late? Dinner is on us.
      • Competitive pay + bonus + equity plan. The base salary range for the role is $185,000-$210,000.Begin Your Aescape Career JourneyAt Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.YOUR JOURNEY. YOUR AESCAPE.
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